Another video I created.
The "splash" is a meaninglessly bit of meaningless information. To constantly repeat that information is supposed to be like "symbolic exchange and death". In symbolic exchange, there is always a link, never an end-point. The chain of signifiers is infinite. These are all Derridean ideas.
The definition is constantly put-off. So the film does not end with "The End", but rather with "And Now This". The death of symbolic exchange comes through the constant symbolic meaninglessness of information presentation. Death in this short fluxus film uses the ambiguity of that phrase to depict a very literal situation.
"The absence of the transcendental signified extends the domain and the play of signification infinitely." ~ Derrida