Wednesday, March 26, 2008

"Militainment", call it like it is

Military recruiting.
Military advertising.
Entertainment.
Military entertainment.
That's militainment!
America's Army for Xbox 360.
Get it while it's hot.

And while you're being amazed by the latest advertising strategies and life-like graphics, check out NoArmy.com. It's a new counter-recruitment website launched on the 5th Anniversary of the Iraq Invasion to counter the military's aggressive campaigns to target high school youth.

One interesting video I came across on the NoArmy.com video channel was about a high school student journalist who penetrated the 'military recruitment complex' and pretended to be a drug addict and a drop out who wanted in the army. His recruiters told him to write up a fake diploma from "Faith Hill Baptist High School", write a fake grade transfer, and use detox chemicals to pass the drug test. You can find this video and others under the tab "recruiter lies".

1 comment:

Muser said...

Loved the portmanteau word, militainment. I invented (as far as I know) "consumocracy."